There are a lot of things that could get one started on one’s own business. One of the common stories that people tell when it comes to them starting a business involves them being inspired at one point. One thing about inspiration is that it often spurs people to action. However, there is another factor at play when it comes to Doe Deere’s business. This factor is necessity. As a matter of fact, she has started her Lime Crime business with the same two factors that have brought her success in the other businesses she has started. Both of these factors are inspiration and necessity.
One thing that Doe Deere has a lot of experience in is the different aspects of beauty. She has even played a part in the fashion aspect of her life when she was sewing clothes. One thing that she has been very passionate about is DIY fashion. She has also demonstrated the idea that if one sees a problem that no one else is solving, she is the one to solve it. She has seen an issue with beauty when she could not find any bright colors for make up. Therefore, she has launched her own line which provided tons of different colors for people.
One of the best aspects of Lime Crime is that it represents Doe Deere’s idea for beauty. Beauty is meant to be diverse. A large part of beauty is self expression. Doe Deere not only launched her products but also marketed them with her wearing the products so that people can get an example on how it would look. One thing that she has brought forth is the courage for one to express oneself.
One thing that Doe Deere has done with her Lime Crime brand was expand the idea of beauty as well as encourage others to step outside of convention and tradition. One of the issues that held people back from truly expressing themselves was the fear of backlash. However, many people who have finally gathered the courage to step outside of their comfort zone in self expression have found that it offer more rewards than punishment.
Follow Doe Deere on Instagram.