What United Airlines Can Teach Us About Reputations

In a world where Google has enabled people to find anything of everything, it becomes so easy for companies to receive backlash for anything that goes wrong in their business. It’s crucial for your business to be proactive and always on the lookout for what people are saying about you. A recent article on Forbes had the writer interview an expert, and they spoke about the importance of what you can do to help minimize the battle when something goes wrong with your reputation.

In light of recent events with United Airlines, it’s easy to say that the business definitely lost a lot of business, dropped in stocks, and now has lost countless customers because of the fiasco involving the dragging of one of their flight visitors.  There’s way too much going on throughout Google and other search engines. There are articles after articles with countless negative posts about the company.

The online management expert talked quickly about taking ownership of your front page listings. Things related to what people are seeing about your name on Google are something you should be focused on controlling. Stay proactive and work with an excellent team to help you move forward and succeed. It’s not easy to grow and become a successful business when you have to struggle with your overall presence. The key is to be proactive, understand where your brand is headed, and do what you can to stay in the game. There are several things to think about regarding what you may want on the first page of when your business is typed in. Things like your social media, quality and positive articles, and also your main website.

Negative press doesn’t last for a very long time, but it can affect you for many years if the drama is too much and you don’t know how to handle it. The key is to continue building your brand through positivity.