Enhance Athletes, a Body-Building and Fitness Supplements
Company based in Wyoming, defeated a lawsuit filed by Nutrition Distribution. In July 2017, Nutrition Distribution filed a lawsuit against Enhanced Athletes (Nutrition Distribution, LLC v. Enhanced Athlete, Inc. et al.
– E.D. Cal., Case N. 2:17-cv-2069-JAM-CKD), claiming Enhanced Athletes adversely effected their sales through false advertising. Enhanced Athletes claimed the lawsuit was nothing more than a shake down scheme.
In a press release statement, CEO of Enhanced Athletes, Scott Cavell, says, “Enhanced Athlete is not going to be the next victim of Nutrition Distribution’s shakedown scheme. So long as supplement companies continue to pay these nuisance value settlements, Nutrition Distribution will continue with its business model of shakedown lawsuits.”
According to Enhanced Athletes, the alleged scheme is to threaten companies with lawsuits in the hopes of settling outside of court. Other companies, according to Enhanced Athletes, have buckled under the threat and settled to avoid costly legal fees.
The California Eastern District Court ruled in favor of Enhanced Athlete over Nutrition Distribution. Since Nutrition Distribution claimed their sales were adversely affected by Enhanced Athlete’s promotional techniques, a clear connection between the loss of sales and Enhanced Athlete’s advertising agenda needed to be established. The Eastern District Court claimed Nutrition Distribution failed to demonstrate this causal relationship between Enhanced Athlete’s advertisement of products and Nutrition Distribution’s recent lack of sales. Since the causal relationship was not established, the case against Enhanced Athletes was tossed out.
ABOUT ENHANCED ATHLETES
Enhanced Athlete is a Fitness and Supplements Company based in Cheyanne, Wyoming that specializes in Body-Building. They boast of global partnerships, with business affiliates located in the United States, Columbia, Brazil, Mexico, South Korea, Europe, and India. Recently, Enhanced Athlete announced key changes to its supplement product line. They will be phasing out existing ingredients for new ingredients, which claims to further enhance their products efficiency, quality, and compliance.
Enhanced Athlete has grown to include two sister companies: Enhanced Clothing and Enhanced Coaching. Coaching plans come in three packages, which offers a range of coaching and nutrition advice best suited for their client’s goals and time commitments.
It was an awesome experience meeting some of the greatest #bodybuilding minds and bodies of future and past. True #pioneers of human evolution, visionaries of body and mind alike. It was an #honor to meet these men that helped set the platform for what the bodybuilding.and #fitness industry is today. #flashbackfriday #riprichpiana
— Dr. Tony Huge (@enhancedathlete) February 9, 2018