One thing that a lot of men and women know is that dating can be challenging. Men have sets of challenges that are mostly different from women. In many cases, men have to work very hard to get a date. Women have to work hard to make sure that the person they decide to date is the right one. With all of the messages that women get, it can be very hard for them to go through and find the right applicant. Whitney Wolfe takes away a lot of the work with Bumble. She decides to take on something that women are given.
Whitney Wolfe thinks about the rule that a woman is not supposed to approach a man for a date. While there is no law that says so, the dating game does seem to suggest that a man does not like a woman who approaches. The whole idea was that a woman who is attractive is going to just attract the right man. However, many women are only attracting the types of men they don’t desire. Meanwhile, the men they truly desire are passing them by. Whitney Wolfe herself sees this all the time. Therefore, she has developed the Bumble dating app based on the idea that women should be allowed to approach as well.
The good news is that there are a lot of men that are okay with women approaching. One thing about Bumble is that this is going to be a breath of fresh air for a lot of men because they will find it a little easier to get a response. They might even get a date. This is one of the reasons that Bumble has been very successful. Whitney Wolfe has set it up so that people will find more opportunities to date.
Whitney Wolfe info: www.forbes.com/profile/whitney-wolfe/
Amazon has a comfortable lead as far as sales in the e-commerce apparel niche and the closest competitor doesn’t bother this giant too much. Amazon is eating up over 20 percent of the sales in the apparel space, the rest being divided by thousands of clothing retailers. Coming up fast in the rear-view mirror is Kate Hudson’s Fabletics, taking in what seems like impossible numbers, in the range of $250 million in only three short years. That gap Amazon has been enjoying seems to be getting smaller and smaller if Hudson’s Fabletics has anything to do with it.
In order to get a good understanding as to how this clothing company has enjoyed such amazing results, we simply talk to Hudson and get the dirt. She tells about the company succeeding by making use of reverse showrooming and her membership program. It might seem like a simple answer, but seeing it in real-time reveals the secret to the success of this brand. Look at the women shopping at the Fabletics stores in the mall, they are trying on all the workout apparel and active-wear, taking the Fabletics Lifestyle Quiz, and window shopping without sales pressure. Hudson says her athleisure brand pretty much sells itself.
These women who are already members and shopping at the mall will eventually wind up heading to the e-commerce site to complete their shopping. Since they have tried on the workout apparel in the store, they don’t have to be concerned about sizing any longer. This free up that worry about the items fitting, so women will add more items to their shopping cart based on impulse buys. Unlike where you have to return items from Amazon until the clothing fits, at Fabletics, you already know they flatter your frame perfectly. So instead of getting one pair of yoga pants to try on, you wind up buying a half-dozen new styles.
Kate Hudson’s Fabletics customers are getting used to being spoiled and pampered, and with their membership they are getting discounted pricing, free shipping, and the help of a personal shopping assistant. This is not your average clothing company, this is a company that is committed to pampering women with the latest high-quality pieces of workout apparel. If Amazon is not already paying close attention to Kate Hudson’s Fabletics, they will take notice as their profits begin to slip away and this company steadily grows from year to year.