The Transitioning of Carlos Alberto de Oliveira Andrade‘s Automobile Company, CAOA

Carlos Alberto de Oliveira Andrade, a medical doctor turned businessman is someone to emulate, is the founder of CAOA Group. CAOA is a Brazilian automobile distributor and manufacturer. As per g1.globo.com, the company distributes brands such as Hyundai, Ford, Chery and Subaru in Brazil. CAOA has become the largest Ford dealership in the greater Latin America. In 2017, CAOA spent about $60 million to acquire a 51 percent stake in the Chinese company, Chery operations in Brazil. The new company was named ‘Caoa Chery’. Caoa manufactures iX35 Tucson and New Tucson SUVs as well as the HR and HD80 trucks at its manufacturing plant – CAOA Assembly Plant, situated in the city of Anápolis.

The transitioning of Dr. Carlos Alberto de Oliveira Andrade from a medical doctor to a world renowned businessman is something to be held in awe. His inspiration towards the founding of CAOA in 1979 is worth noting. It started when Dr. Carlos went to buy a Ford Landau at a Ford dealership shop in Campina Grande. To his dismay, before he had the opportunity to pick his car, the dealership went bankrupt. To compensate Carlos Alberto de Oliveira Andrade, the dealership offered him work as the manager. While working at the dealership, he saw an opportunity in the automobile industry thus founding CAOA. Through his dedication and strategic leadership, the company continues to grow to date.

In the clock of the 1990s, Brazil started opening its auto industry to importing vehicles. This opened an opportunity for Carlos Alberto de Oliveira Andrade’s CAOA Group. The company became the official importer of Renault in Brazil. Within 3 years, Renault became Brazil’s 5th imported brand in the country.

In 1998, Subaru made Carlos Alberto de Oliveira Andrade their official importer in Brazil. In less than a year’s time, Subaru’s sales had tripled. In yet another indication of Carlos Alberto de Oliveira Andrade’s dedication and business acumen, in 1999 CAOA became Hyundai’s importer in the country and the sales of Hyundai’s Tucson model became their leading imported cars in Brazil.

As time went by, CAOA’s influence in the Brazilian Automobile industry continued to grow. By 2006, the company had become Ford’s largest dealer in Latin America. Today, CAOA is the official importer and distributer of Hyundai and Subaru in Brazil. In 2010, Carlos Alberto de Oliveira Andrade’s CAOA their first Hyundai plant in Brazil. The plant generates revenues of about $1.2 billion a year.

From this source: http://www.mixpalestras.com.br/palestrante/863/carlos-alberto-de-oliveira-andrade-grupo-caoa-empresario-executivo-de-sucesso

Leave a Reply

Your email address will not be published. Required fields are marked *