Norman Pattiz, Executive Chairman of PodcastOne alongside Tom Webster; Vice President at Edison Research, have released the results of a sequence of all inclusive studies that focused on the effects of advertisement. This research was based on five leading consumer brands across five diverse product and service categories.
This study was the first of its kind looking at the pre and post-campaign brand boost for those who advertise using podcasts. The results of the research depicted the significant impact of podcast advertising on aspects such as brand recall, recall of specific messaging as well as intent to make purchases. According to the research, over 60 percent of listeners noticed a particular brand after the advertisement.
The study also showed that for a financial services product, unaided product awareness shot up by a whopping 47 percent. Automobile aftermarket registered a 37 percent increase while lawn and garden products rose by 24 percent. The post-study also revealed that over a third of the plaintiffs had favorable opinions regarding automobile aftermarket product, registering an increase of 18 percent in the pre-study.
According to the research, the awareness of a particular advert message increased by 60 percent for an automobile aftermarket product from pre-study to post-study. In the same case, a 76 percent increment was registered for a particular casual dining restaurant.
Speaking on the release of the study results, Norman Pattiz emphasized that his company has always been focused on independently verifying that the Podcast format offers an improved brand impact compared to traditional advertising methods. The results from the study further validated PodcastOne’s approach to incorporated advertisement and evaluation.
According to Crunchbase, Norman Pattiz is an overly accomplished individual in his line of work. His track record in the radio synchronization sector is what speaks for him. Apart from founding the PodcastOne, Pattiz is also the founder of Westwood One. His excellence in the industry has seen Norman being recognized and enlisted in the National Radio Hall of Fame.
Speaking on the secret behind his success, Norman said, “Be the first in the morning and the last one out at night. Stay busy, excited and engaged”. Forbes magazine has also celebrated Norman for his ‘celebrity-infused greatest hits.’ Norman has an over forty years of experience in the radio syndication sector. Presumably, the amount of time he has taken to hone his skill in this area is what makes him virtually an undisputed leader in his industry.
Learn more about Norman Pattiz: http://normanpattiz.com/